Wednesday 15 April 2009

You're fired!

Just watched The Apprentice which this week had the two teams making soap and was absolutely facinating from the perspective of a soapmaker.

Everything they had to do was instantly recognisable as we've been through every single one many times over. It was also interesting that a lot of essential parts of the process were missed out, but I suppose that's TV and back up from a huge manufacturer, e.g. there was no sign of product certification being carried out.

I must admit that I was encouraged by the many disasters which befell the teams, it gave a bit of perspective to the difficulties we have to go through to get everything to come together.

I won't relive the whole programme but the best bits from the perspective of a soapmaker were.

*One team marketing their soap as 'in touch with nature' but stamping on crabs while collecting seaweed to put in it.
*The other team thinking a lump of honeycomb with the honey dripping out makes a nice addition to a bar of soap.
*Costing products without including the cost of your employees, large factory etc.
*Agressive selling is as ugly on TV as it is in the real world, - and that's why we don't do it.
*Essential oils are expensive, some are very expensive! You need to know that before you add them to your product.

The choices the teams made for their products was also interesting as they were similar to some we make at Barony, although ours are far superior even if I do say so myself.

Our Soothing Honey and Oatmeal bar has the honey thoroughly mixed in so that it doesn't drip on the floor and is soothing on the skin. Although we don't collect our own honey we do get it from a local beekeeper.

Our Soothing Honey & Oatmeal Soap

We also have a bar containing seaweed (All Along The Foreshore) which has lots of minerals which are good for the skin.


Our All Along The Foreshore - Seaweed Soap

Our Sandalwood Soap contains a sandalwood fragrance rather than essential oil. One reason is the cost as highlighted in the show. The other is that good quality sandalwood essential oil is extracted from trees that are at least 50 - 80 years old and concerns have been raised that over extraction to meet demand is badly damaging a lot of trees. Why would anyone want to contribute to damaging these trees when you can choose a cosmetic copy and get the same scent?

I won't be seeking any business advice from the apprentices any time soon, but I am considering applying for next years show ;)

1 comment:

Lorna Cameron said...

I love your passion as you speak. I too was shouting at the telly that night! I am an aromatherapist amongst other things and I met you at party in the park today...I enjoyed the aroma ad really like your products ad ethos, some stuig photography too ad humerous! I enjoyed reading your blog....You will defiately be getting ad order for some products from me soon as I've browsed the website. welcome to have a look at mine if you like.